Publicis Sapient Product Manager | Client: Multinational Pharmaceutical Company
Agile Training Program for Marketing Teams
Problem Statement
As part of a broader transformation effort, marketing teams at a global pharmaceutical company sought to adopt product thinking, agile practices, and user-centered approaches to strengthen collaboration, accelerate delivery, and better align digital initiatives with user and business needs.
The Accomplishments
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Designed and shaped a 9-session Agile Training curriculum for 20+ marketers covering Product Mindset, Agile, Journey Mapping, Service Design, Systems Thinking, and OKRs
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Created and refined participant personas to inform program design, incorporating pain points, motivation, and learning needs
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Facilitated working sessions with internal leads and stakeholders to adapt the curriculum to brand structures, ways of working, and adoption goals
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Collaborated with senior product leadership to define outcomes and structure exercises around real use cases to reinforce practical learning
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Co-developed session materials, diagrams, and activity templates — including journey maps and service blueprints — to guide interactive team exercises
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Supported communication planning and participant engagement strategy ahead of program launch
The Result
A customized training experience designed to equip brand marketers with foundational product thinking and agile skills — accelerating capability building and cross-functional collaboration across brand and digital teams.