Publicis Sapient Product Manager | Client: Multinational Pharmaceutical Company
GenAI Marketing Contend Creation Tool
Problem Statement
A leading pharmaceutical company aimed to streamline and enhance its global marketing content creation through Generative AI — enabling brand teams to efficiently generate, evaluate, and refine copy that meets brand tone, regulatory, and business standards.
The Accomplishments
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Led backlog grooming for 8+ epics and 150+ Jira stories across UI, frontend, backend, and POC tracks — ensuring cross-functional alignment and structured delivery
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Defined and maintained sprint priorities, structured acceptance criteria, and identified dependencies across multiple sprints to support on-time delivery
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Managed feature development for key initiatives, including Brand Onboarding, Single Session Auto-Save, Self-Healing Content, Brand Tone, and Quality Check Score Generation & Display
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Coordinated with our Management Consulting, Design Strategy, Experience, and Engineering capabilities to refine user workflows and align implementation with user experience and brand compliance expectations
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Contributed to PI Planning, feature prioritization, and go-to-market planning to support long-term success and adoption of the product
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Collaborated on product analytics reporting, usage insights, and documentation to drive iterative improvements and stakeholder alignment
The Result
A scalable GenAI tool that enables brand marketers to generate and refine compliant, high-quality marketing content — enhancing efficiency, consistency, and content quality across global marketing operations.