Publicis Sapient Product Manager Intern | Client: Multinational Retail & Wholesaling Company

Retail Media Campaign Management Platform

Problem Statement

Modernize a slow, error-prone campaign management system for a retailer with 7,000+ stores, enabling CPG partners to efficiently launch, manage, and deliver multi-channel marketing campaigns..

The Accomplishments

Defined and prioritized core platform features through user research, stakeholder collaboration, and a structured MVP planning process
Led strategy and UX design, translating business needs and user pain points into innovative workflows, information architecture, and intuitive experience flows
Developed comprehensive user flows and decision logic to support campaign creation, collaboration, and management at scale
Designed and iterated interface wireframes and prototypes in Figma, aligning usability with technical feasibility and business goals
Partnered with engineers to deliver a fully functioning, intuitive web app that met all client and CPG partner requirements

The Result

A modern campaign platform that replaced the legacy system, supported $1B+ in CPG media sales, and enabled more frequent, higher-volume campaign launches across digital and physical channels.