Publicis Sapient Product Manager Intern | Client: Multinational Retail & Wholesaling Company
Retail Media Campaign Management Platform
Problem Statement
Modernize a slow, error-prone campaign management system for a retailer with 7,000+ stores, enabling CPG partners to efficiently launch, manage, and deliver multi-channel marketing campaigns..
The Accomplishments
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Defined and prioritized core platform features through user research, stakeholder collaboration, and a structured MVP planning process
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Led strategy and UX design, translating business needs and user pain points into innovative workflows, information architecture, and intuitive experience flows
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Developed comprehensive user flows and decision logic to support campaign creation, collaboration, and management at scale
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Designed and iterated interface wireframes and prototypes in Figma, aligning usability with technical feasibility and business goals
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Partnered with engineers to deliver a fully functioning, intuitive web app that met all client and CPG partner requirements
The Result
A modern campaign platform that replaced the legacy system, supported $1B+ in CPG media sales, and enabled more frequent, higher-volume campaign launches across digital and physical channels.