Making everyday food decisions healthier, more affordable, and less wasteful.

The Problem

Households were buying more food and wasting more of it, a behavior amplified during the pandemic.

Existing tools treated grocery shopping, meal planning, and pantry management as separate problems.

Researched the opportunity
User interviews · Secondary research · Behavior analysis

Designed the product
Product concept · Shop + Table modes · User flows

Prototyped the experience
Wireframes · High-fidelity UI · User-centered iteration

1 end-to-end mobile concept

2 connected experiences
shopping + meal planning

1 integrated system
pantry · health · cost · sustainability