Publicis Sapient Product Manager Intern | Client: Multinational Retail & Wholesaling Company
Retail Media Campaign Management Platform
Modernizing campaign management for a retailer with 7,000+ stores and $1B+ in CPG media sales.
The Problem
Campaign management was slow and error-prone.
We set out to simplify how CPG partners launched and managed campaigns.
My Work
7,000+
retail locations supported
$1B+
CPG media sales supported
1 modern platform
replacing the legacy system
Impact
Defined the MVP
User research · Feature prioritization · Requirements
Designed the experience
User flows · Information architecture · Figma prototypes
Led delivery
Engineering collaboration · Iteration · Launch
Project Gallery
Flowcharts & Wireframes
Final Product