GenAI Marketing Content Creation Tool

Publicis Sapient Product Manager | Client: Multinational Pharmaceutical Company

Problem Space

A leading pharmaceutical company aimed to streamline and enhance its global marketing content creation through Generative AI — enabling brand teams to efficiently generate, evaluate, and refine copy that meets brand tone, regulatory, and business standards.

The Result

A scalable GenAI tool that enables brand marketers to generate and refine compliant, high-quality marketing content — enhancing efficiency, consistency, and content quality across global marketing operations.

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